Google Ad Grant approved

Google Ad Grant approved — $10,000/month in free search advertising, effective immediately. The application went through on the first submission, which is rare; the policy work we did upfront on your nonprofit eligibility and site compliance paid off.

We drafted four campaigns mapped to the three personas plus a "research news" evergreen campaign. 240 keywords are loaded and ready, prioritizing high-intent terms like "ME/CFS clinical trials" and "long covid research foundation." Launch date is May 1 — we'll watch the early data closely and rebalance budget across campaigns weekly.

Important constraint: Google requires Ad Grant accounts to maintain a 5% click-through rate or they pause the account. Our campaign structure is built around that floor with quality score-friendly ad copy and tight match types.