Your work
Weekly reports
Every Friday we publish a summary of what we shipped, what's in flight, and what's next.
Apr 20, 2026 – Apr 24, 2026 · 18 hrs
Donor outreach 2.4x improvement
Big week. The segmented email A/B test we shipped last sprint produced a 2.4x lift in qualified donor outreach versus the prior month's batch sends. We rebuilt your donor list around three personas — research advocates, familyofpatient supporters, and policy donors — and the personamatched subject lines outperformed generic ones by a wide margin on every cohort. We also cleaned up the unsubscribe handling so the new segments stay healthy as you grow them. Sends from the policy persona had the highest replytothread rate (12 conversations started this week alone), so we'd suggest leaning into that thread next sprint with a research roundup. Net: this saves you about 5 hours a week on list pulls and 2 hours on subjectline guesswork — and your engaged donor pool grew by 23 names without any ad spend.
Apr 13, 2026 – Apr 17, 2026 · 22 hrs
Salesforce migration phase 2
Phase 2 of the Salesforce migration is done. We deduplicated 4,210 contact records, merged 380 duplicates, and added 12 custom fields tailored to chronic illness research donors — including "research interest area," "patient affiliation," and a derived "engagement tier" that autoupdates from email and gift activity. The dedup logic is conservative on purpose: anything ambiguous got flagged for your review rather than automerged. There are 47 records in the review queue if you want to take a pass when you have time. None are urgent. This sets us up for phase 3 — the journey automation — which we'll start next sprint. Once that's live you'll save roughly 6 hours a week on the manual welcome and reengagement touches.
Apr 6, 2026 – Apr 10, 2026 · 16 hrs
Google Ad Grant approved
Google Ad Grant approved — $10,000/month in free search advertising, effective immediately. The application went through on the first submission, which is rare; the policy work we did upfront on your nonprofit eligibility and site compliance paid off. We drafted four campaigns mapped to the three personas plus a "research news" evergreen campaign. 240 keywords are loaded and ready, prioritizing highintent terms like "ME/CFS clinical trials" and "long covid research foundation." Launch date is May 1 — we'll watch the early data closely and rebalance budget across campaigns weekly. Important constraint: Google requires Ad Grant accounts to maintain a 5% clickthrough rate or they pause the account. Our campaign structure is built around that floor with quality scorefriendly ad copy and tight match types.